Design Brief

Design Brief

Sky City Coffee

February 11, 2010

Target Audience

- Our target audiences are anyone who enjoys socializing with a good cup of coffee and tea. Our coffee shop is a place where you see people in the community socialize with each other. We brew the best quality Ethiopian coffee and offer the best desert in our area. We would like to bring more people to our coffee shop especially the ones that enjoy the taste of quality Ethiopian Coffee.

Who is Sky City Coffee?

- Sky city Coffee is founded by people who wanted to achieve the American dream. Sky City Coffee offers the best coffee and dessert in Atlanta. We the founders come from Ethiopia, a faraway place where it's believed that coffee originally came from.

- In addition to serving you the best coffee, we also help the farmers in Ethiopia by buying their coffee, so do you by buying ours. We also, have created a partnership with other fellow coffee shop owners and roasters who feel the same way about supporting Ethiopian farmers

What does the coffee shop offer?

- We carry the best quality Ethiopian Coffee and we take great pride in
the way we hand craft every drink we make. All of the espresso used in the store is always authentic and perfectly smooth.

Five buzz words of our coffee shop

-Cozy

-Fresh

- Community

- Authentic

- Ethnic

How Does the Company Fit the Market?

- In addition to specializing in Ethiopian Coffee, our coffee shop offers WIFI and a cozy place where you can relax and socialize with people. We feature homemade desserts, fresh baked pastries and specialty coffee.

List of Companies that do what we do

1. Starbucks

2. Caribou Coffee

3. Chocolate Coffee

4. Get Coffee

5. International Oasis cafe

6. Century Center Cafe

7. Einstein Brothers Bagels

8. Clairmont Cafe

9. Century Plaza Cafe

10. Parkway Cafe