Sky City Coffee Ad 1 and Ad 2(Specialty Item)

ad in progress

ad 2 draft

Specialty Item &1st Ad draft 2

Specialty Item &1st Ad draft

Flyer Sketches

Inspirational Online Ads

1 st Idea /Specialty Item /Booklet

A five page booklet that explains the history of coffee in relation to Ethiopia

Last Version Sky City Coffee Brochure

Brochure in Progress

Size 4X6
Bi- Fold

Sketch for flyer

I am thinking of making a bi- fold flyer for the coffee shop. The coffee shop is still seeking for more customers especially from the same neighborhood. In addition, the owner of the coffee shop wants to advertise they offer free WIFI to their customers. On the front of the flyer I want to put a coffee cup with some introduction about the coffee shop and mailing address. On the inside of the flyer I want to put some specialty menu items with their discount offers and events.

Sky City Stationary Board

Final Stationary for Sky City Coffee Shop

This is the last version of the stationary design. There front side of the business card has a large portion of the logo and a tag line for the coffee shop. I use the backside of the business card as a promotional tool for the coffee shop. The letter head is both a combination of a letter head and an envelope. The front side of the letter head is a simple design that includes the logo and the address. The back side of the letterhead is basically the design envelope having the address, the logo and an image of the city to represent the name of the coffee shop.

How to photograph Stationary

http://hellodesigners.com/blog/2009/06/how-to-shoot-stationery-photography-from-a-graphic-designers-point-of-view/

Stationary in progress 2

Stationary in progress

2nd draft stationary

Draft business card

Draft letterhead/envelope

Stationary Sketches

Design Brief

Design Brief

Sky City Coffee

February 11, 2010

Target Audience

- Our target audiences are anyone who enjoys socializing with a good cup of coffee and tea. Our coffee shop is a place where you see people in the community socialize with each other. We brew the best quality Ethiopian coffee and offer the best desert in our area. We would like to bring more people to our coffee shop especially the ones that enjoy the taste of quality Ethiopian Coffee.

Who is Sky City Coffee?

- Sky city Coffee is founded by people who wanted to achieve the American dream. Sky City Coffee offers the best coffee and dessert in Atlanta. We the founders come from Ethiopia, a faraway place where it's believed that coffee originally came from.

- In addition to serving you the best coffee, we also help the farmers in Ethiopia by buying their coffee, so do you by buying ours. We also, have created a partnership with other fellow coffee shop owners and roasters who feel the same way about supporting Ethiopian farmers

What does the coffee shop offer?

- We carry the best quality Ethiopian Coffee and we take great pride in
the way we hand craft every drink we make. All of the espresso used in the store is always authentic and perfectly smooth.

Five buzz words of our coffee shop

-Cozy

-Fresh

- Community

- Authentic

- Ethnic

How Does the Company Fit the Market?

- In addition to specializing in Ethiopian Coffee, our coffee shop offers WIFI and a cozy place where you can relax and socialize with people. We feature homemade desserts, fresh baked pastries and specialty coffee.

List of Companies that do what we do

1. Starbucks

2. Caribou Coffee

3. Chocolate Coffee

4. Get Coffee

5. International Oasis cafe

6. Century Center Cafe

7. Einstein Brothers Bagels

8. Clairmont Cafe

9. Century Plaza Cafe

10. Parkway Cafe

Sky City Coffee Final logo

Black and white logo

last Logo sketch

Final Three Logos

Logo Sketches

Buzz Words

-Cozy

-Fresh

- Community

- Authentic

- ethnic

Sky City Coffee Pictures

Pictures of the coffee shop.